Tuesday, 21 September 2010


WHO: Erdem is a part Turkish part English man who grew up in Canada. Staring off his career in DVF he later set up his own label. Erdem is a favourite amongst editors, celebrities and now even Politian’s wives, his feminine silhouettes appeals to women who would rather have a timeless classic in their wardrobe then continuously mindlessly follow fashion trends. Having won the British fashion council enterprise award in 2007 and 2008, he was fast recognised as a designer to watch and is much anticipated.

The look: I’m slightly disappointed with this collection, I’m not quite sure what I was expecting, I kept searching for outfits that didn’t make me go meeeergh. I really was looking forward to something major from this designer but what I got floral madness and not in a good way. I mean the pre collection got me all excited at the prospect of another knockout show, but this didn’t wow me, even if Kirkwood produced some killer shoes. Ok so I feel like I’m bashing a bit and I do like Erdem so what I’ll do is find some good points about the show for me. We got every type of dress style we could want and for all body shapes, even if the models are stick thin, I could easily see anyone from a six 6-16 wearing the different styles, which is an achievement in itself. He still had that ‘it’ factor, hence the reason why there was so much interest in this collection, his influence was the ballet, but I also notice an influence of a summer meadow. The show started off with simple white dress, splashes of colour were introduced by red lace and of course floral dresses.
****the big news of the show was Philip Greene attended the show, I’m hoping that means at some point we will get a Topshop/Erdem collaboration, I reeeeeeeeeeeaaaaaallllly hope that’s what we get.*******

Makeup: I actually really liked the makeup; it complimented the collection down to a t. The models were well tanned, the faces were flower like, with iridescent eyeshadow above and below the eye, cheeks were highlighted and hair was a plaited messy updo.

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